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August 31.2025

2 Minutes Read

Pintarnya Revolutionizes Job and Financial Services in Indonesia with $16.7M Raise

Jakarta cityscape showcasing skyscrapers and green spaces, emphasizing urban development.

Pintarnya's Game-Changing Mission in Indonesia

Pintarnya is setting remarkable new standards in Indonesia's employment landscape with its recent $16.7 million Series A funding round, led by Square Peg and backed by notable investors like Vertex Venture and East Ventures. Founded in 2022 by Ghirish Pokardas, Nelly Nurmalasari, and Henry Hendrawan, Pintarnya addresses two persistent issues in Indonesia: job accessibility and responsible borrowing.

Redefining Job Searching in Indonesia

In a country where about 59% of the workforce operates in the informal sector, job seekers often rely on outdated methods such as word-of-mouth or job fairs. These methods leave many without enough information about job roles or earners trapped in predatory lending cycles. Hendrawan noted, "We digitize job matching with AI to make hiring faster and provide workers safer lending options—designed around what they can afford." This innovative approach directly helps those who typically lack access to conventional job search tools and employment benefits.

Empowering Workers Through Financial Services

Pintarnya stands out by not only offering job placements but also integrating financial services targeted at the needs of blue-collar workers. The startup collaborates with asset-backed lenders to provide responsible loans secured by items like gold, electronics, or vehicles. This collateral-based approach allows workers to borrow without the fear of falling into a cycle of excessive debt, which is a common concern among informal workers across Indonesia.

Looking Ahead: Pintarnya's Growth and Impact

Since receiving seed funding in 2022, Pintarnya has made significant strides, currently serving over 10 million job seekers and partnering with 40,000 employers. Their revenue has seen a remarkable growth trajectory, increasing nearly fivefold year-over-year. Hendrawan expects the platform to break even by the end of the year, signaling strong market confidence in their dual approach to employment and financial service.

Conclusion: The Call for Engagement

Pintarnya’s success is a reminder of the importance of innovation in addressing economic disparities. Financial institutions and service providers can consider partnerships with platforms like Pintarnya to reach underserved markets effectively. Understanding and acting on these advancements is crucial

Tech & Innovation in Finance

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Pintarnya Revolutionizes Job and Financial Services in Indonesia with $16.7M Raise

Pintarnya's Game-Changing Mission in Indonesia

Redefining Job Searching in Indonesia

Empowering Workers Through Financial Services

Looking Ahead: Pintarnya's Growth and Impact

Conclusion: The Call for Engagement

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