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November 07.2025

2 Minutes Read

Keystone Property Finance Strengthens Product Transfers Under Barnes' Leadership

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Keystone Property Finance Elevates Morgan Barnes in Key Role

In a strategic move to bolster its product transfer capabilities, Keystone Property Finance has appointed Morgan Barnes as the new head of product transfers. Reporting directly to managing director Elise Coole, this newly-created role aims to enhance the efficiency of product transfers, which have become increasingly vital in the buy-to-let sector.

The Growing Importance of Product Transfers

Since launching its product transfer loans in 2021, Keystone has recognized a growing trend among customers—favoring product transfers for their speed, simplicity, and cost-effectiveness compared to traditional remortgaging processes. With the introduction of the product transfer plus option last year, which allows landlords to apply for additional borrowing within a single product, Keystone is poised to capitalize on this demand.

An Evolving Landscape for Landlords

As more landlords lean towards product transfers, Barnes emphasizes the importance of refining and enhancing the customer experience. “Over the coming 12 months, we will continue to enhance the journey, making it smoother and more efficient,” Barnes states, adding that a dedicated team has now been assembled to manage increased demand effectively.

Future Prospects for Keystone's Product Transfers

Keystone's commitment to improve its product transfer offerings signals a broader shift in the market dynamic. As landlords look for flexibility and efficiency in their borrowing options, banks and financial institutions are adapting to meet these needs. The hiring of Barnes is not just a change in leadership; it reflects a proactive approach to evolving market demands.

The Bigger Picture: Impact on Financial Institutions

For financial institutions and service providers, such strategic moves highlight the importance of adaptability in the current financial landscape. As product transfers become more standardized, understanding this trend can provide insights into creating competitive offers that align with market needs.

Overall, Morgan Barnes' promotion not only sets the stage for Keystone to strengthen its market position but also showcases a broader industry trend where flexibility and client-centered services are increasingly becoming paramount. As the sector evolves, those who adapt quickly will likely find themselves ahead of the curve.

In conclusion, if you are part of a financial institution or service provider, keeping a pulse on product transfer developments can lead to better service offerings and competitive advantages in an ever-evolving market.

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Keystone Property Finance Strengthens Product Transfers Under Barnes' Leadership

Keystone Property Finance Elevates Morgan Barnes in Key Role

The Growing Importance of Product Transfers

An Evolving Landscape for Landlords

Future Prospects for Keystone's Product Transfers

The Bigger Picture: Impact on Financial Institutions

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