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September 16.2025

2 Minutes Read

Hyble Secures $2M Virgin Money Funding: A Game-Changer for AI in Beverage Marketing

AI in beverage marketing on a tablet design interface.

Hyble's Promising Leap with $2 Million Investment

In a significant boost for the U.K. beverage technology sector, Hyble, a Scottish MarTech company, has successfully secured $2 million from Virgin Money. This funding is set to accelerate the launch of its AI-powered platform, Hyble 2.0, which aims to revolutionize point-of-sale (POS) execution for drinks brands and distributors.

Strategic Expansion into the U.S.

Hyble’s move to enhance its technology comes at a crucial time, marked by a 93% revenue growth year-to-date. Key to this success has been the company's partnership with Southern Glazer’s Wine & Spirits, the largest distributor in the U.S. This collaboration has enabled Hyble to demonstrate its platform's efficiency, slashing print turnaround times by over 60% and significantly reducing operational costs.

Innovation at the Core

CEO Craig Letton emphasized that Hyble 2.0 will utilize AI to optimize menu and POS creation, providing sales teams with enhanced tools for faster execution and improved ROI. With the infusion of capital, the company is also expanding its workforce, hiring six new AI engineers to drive further automation and usability enhancements.

Transforming Beverage Marketing

This development not only fortifies Hyble’s standing in the U.S. market but also highlights a broader trend towards AI integration in marketing technologies. Such innovations are pivotal as they can reshape how companies interact with consumers and manage their operational challenges.

As Hyble positions itself to be a leader in the global beverage marketing technology landscape, its journey underscores a growing confidence in the potential of AI to redefine industry standards. Financial institutions and service providers keen on supporting disruptive technologies will want to keep a close eye on Hyble’s progress.

Tech & Innovation in Finance

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Hyble Secures $2M Virgin Money Funding: A Game-Changer for AI in Beverage Marketing

Hyble's Promising Leap with $2 Million Investment

Strategic Expansion into the U.S.

Innovation at the Core

Transforming Beverage Marketing

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