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Shifting Perspectives: Paragon's Commitment to Brokers and Landlords
In an ambitious move to reshape its industry image, Paragon, under the guidance of managing director Louisa Sedgwick, is eager to affirm itself as a reliable partner for brokers and landlords. Sedgwick recently emphasized, "The Paragon 'of old' is not the Paragon that we are today," advocating for a significant shift in how the organization operates to address current market needs.
Evolution Over Revolution: Strategic Changes at Paragon
Rather than introducing radical changes, Sedgwick described the company's recent initiatives as crucial elements of an ongoing evolution. Enhancements such as a new origination platform and more favorable loan structures are designed to simplify processes for brokers and landlords alike. "The only way [to change perceptions] is to change the reality," Sedgwick noted, highlighting the company's commitment to tangible improvements that ultimately make them a better partner.
Expanding Horizons: Attractions for New Landlords
A major focus for Paragon is adapting its services to attract younger landlords, stepping away from a traditionally ageing demographic. Sedgwick remarked on the necessity to appeal to the emerging generation of landlords, stating, "How do we make this private rental sector attractive enough for new landlords?" The ambition to widen their distribution model, which now includes new brokers, indicates a strategic direction aimed at fostering fresh relationships and ensuring sustainability in an evolving rental market.
A Reach that Matters: Connecting with Presentation and Clarity
With about a third of Paragon's business coming from new brokers, the firm is actively broadening its reach while still honoring its long-standing relationships with existing brokers. The appointment of Sally Wright, who oversees mortgage clubs and networks, emphasizes its strategic shift. This not only positions Paragon as a more versatile player in an increasingly competitive market, but also enhances access for more landlords, offering a wide range of options tailored to their needs.
In conclusion, as Paragon endeavors to redefine its identity and foster stronger partnerships, stakeholders in the financial sector should closely monitor these developments. Engaging with trusted partners like Paragon can empower brokers and landlords to navigate the private rental landscape effectively. For financial institutions looking to align with adaptable and progressive partners, the time to act is now.
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