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October 10.2025

2 Minutes Read

Discover How Woofz CEO Natalia Shahmetova Revolutionized Pet Tech

Professional speaker at EU-Startups Summit, Revolutionized Pet Tech

A Game-Changer in Pet Tech: Natalia Shahmetova's Woofz

Natalia Shahmetova, the CEO and Co-founder of Woofz, is making waves in the pet technology industry with her innovative dog training app. With over 21 million downloads globally, it’s clear her mission to fill a gap in dog training solutions resonates with a vast audience. The app has generated a remarkable $20 million in annual recurring revenue (ARR), demonstrating that a well-executed niche concept can lead to substantial business growth without the reliance on venture capital.

Understanding the Boom in Pet Ownership

According to recent market trends, the demand for pet-related services surged during the COVID-19 pandemic as millions adopted pets for companionship. This increase has created a ripe environment for pet tech solutions like Woofz. As Shahmetova noted, during the pandemic, more people were looking for ways to bond with their new companions, highlighting the relevance of her app.

Bootstrapping as a Model for Success

Unlike many start-ups that rely heavily on venture capital, Woofz has achieved extraordinary success through bootstrapping. Shahmetova’s focus on creating a sustainable business model has allowed her team to prioritize profitability over rapid growth. She emphasizes that understanding customer needs and iterating based on feedback is key to building a successful app in a competitive landscape.

The Journey of a Female Founder in Tech

Shahmetova's path to success reflects both the challenges and triumphs faced by women in the technology sector. Despite experiencing gender bias and skepticism about her venture, she persevered by building strong partnerships and maintaining a clear vision. Her story serves as an inspiration for aspiring female entrepreneurs in tech, emphasizing the importance of resilience and belief in one’s ideas.

Join Natalia at the EU-Startups Summit 2026!

As a speaker at the upcoming EU-Startups Summit in Malta, Shahmetova will share her insights on navigating the startup terrain and the unique strategies that have fueled Woofz's growth. This is a valuable opportunity for financial institutions and service providers to learn from her experience and perhaps even draw parallels to their own sectors.

In conclusion, Natalia Shahmetova's journey with Woofz exemplifies how identifying a niche market, understanding customer needs, and driving innovation can lead to remarkable growth. These insights are invaluable for anyone looking to navigate the changing landscapes of tech entrepreneurship.

Entrepreneurship & Startups

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Discover How Woofz CEO Natalia Shahmetova Revolutionized Pet Tech

A Game-Changer in Pet Tech: Natalia Shahmetova's Woofz

Understanding the Boom in Pet Ownership

Bootstrapping as a Model for Success

The Journey of a Female Founder in Tech

Join Natalia at the EU-Startups Summit 2026!

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