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September 12.2025
2 Minutes Read

5 Key Conversations to Gauge Your Asset Manager’s AI Value

AI in asset management: professionals using holographic interface

Understanding AI in Asset Management: Navigating the Noise

As artificial intelligence (AI) continues to revolutionize various sectors, its impact on asset management cannot be understated. Unfortunately, the fervor around AI often becomes clouded with marketing jargon, leaving investors questioning what is genuine value and what is simply a rebranding of traditional methods. This article serves as a guide for asset owners, consultants, and individual investors looking to discern the real implications of AI on their investment strategies.

Clarifying Definitions: Is AI Truly Different?

The journey to understanding AI's influence on investments begins with a simple question: How does your asset manager define AI? This exploration is crucial as it sets the tone for further discussions. A solid definition of AI—beyond buzzwords—should detail specific methodologies, such as machine learning or natural language processing. Additionally, understanding how AI is differentiated from traditional systematic rules-based strategies illuminates whether it offers fresh insights or merely repackages existing approaches.

The Human Element: Who Leads AI at Your Manager?

AI's effectiveness in finance isn't just about technology. It’s equally essential to assess the people behind it. Investors should inquire about the leadership structure surrounding AI initiatives. Who is responsible for it? How well are the teams integrated into the overall firm infrastructure? A thorough evaluation of this aspect reveals not just technical capabilities but also the long-term commitment to fostering innovation within the firm.

Accountability in Results: The Value of AI in Performance

To truly gauge AI's added value, timelines and measurable contributions come into focus. Investors are encouraged to ask asset managers, "Since when has AI been part of your investment process, and how has this integration evolved?" Following this, assessing performance impacts becomes critical. The ability to link AI-driven decisions directly to improved outcomes indicates a manager's accountability and transparency.

Recognizing Risks: What Are the Pitfalls?

Understanding the potential downsides of AI is as important as recognizing its merits. Investors should question their managers about historical missteps in quantitative strategies, such as the 2007 quant crisis. Insight into past failures leads to greater awareness of AI's limitations and how managers plan to avoid repeating past errors. This discourse is crucial for developing a well-balanced investment strategy.

What's Next? Future Insights and Trends

Finally, investors should seek to understand how asset managers believe AI will influence the future of asset management. What trends are emerging? How do these anticipated changes align with an investor's own goals and expectations? Engaging in these discussions not only informs investors but also shapes their strategies moving forward.

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