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May 14.2025

2 Minutes Read

Vida’s Home Loans Skyrocket to £369m: What It Means for Financial Institutions

Middle-aged man portrait reflecting Vida's new home loans.

Vida’s Surge in Home Loans: A New Era for Mortgage Banking

In an impressive turn of events, Vida has nearly doubled its home loan originations, achieving £369 million in the last year. This marks a significant 94% increase from the previous year, a feat attributed to their transition to a fully authorized bank status, completed in November.

A Strategic Shift in Funding

Utilizing the advantages that come with being a bank, Vida has maintained a focused approach on supporting its mortgage customers and intermediary partners throughout this transition. As articulated in their annual report, this period of change has been carefully navigated, paving the way for growth while maintaining a robust pipeline, with mortgage applications skyrocketing to £1.2 billion, an increase of 67%.

Impact on the Mortgage Market

Vida is now positioned with a strong mortgage book that grew to £1.9 billion from £1.7 billion. With three successful securitizations raising £850 million and an impressive £173 million of retail deposits collected in a single month, they are set to capitalize on diverse funding models and expand their offerings across the mortgage landscape.

Looking Ahead: Confidence and Growth

Chief Executive Anth Mooney expressed optimism for 2024 and beyond, indicating that securing the banking license opens the door for a broader range of mortgage products. As they leverage their retail funding base, there’s a clear commitment to enhancing both customer and colleague experiences. The focus will solidify their growth trajectory within the competitive mortgage sector.

The Future for Financial Institutions

For financial institutions observing Vida’s trajectory, the notable increase in loan originations paints a picture of potential growth avenues in the mortgage sector. It underscores the importance of adaptability and the ability to pivot funding strategies in a dynamic marketplace.

As the financial landscape evolves amidst changing regulations and consumer expectations, it is imperative for institutions to stay informed of such shifts, which not only impact their operations but also define future opportunities. Whether you're an established bank or a budding startup, the lessons from Vida’s approach could serve as a blueprint for success in the ever-evolving world of finance.

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Vida’s Home Loans Skyrocket to £369m: What It Means for Financial Institutions

Vida’s Surge in Home Loans: A New Era for Mortgage Banking

A Strategic Shift in Funding

Impact on the Mortgage Market

Looking Ahead: Confidence and Growth

The Future for Financial Institutions

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