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June 06.2025

2 Minutes Read

OneDome's Acquisition of Better.co.uk: A Transformative Move for Mortgage Options

OneDome Better.co.uk acquisition concept with M&A tools.

The Dawn of a New Era in Mortgage Brokerage

In a significant move anticipated to reshape the digital mortgage landscape, OneDome has announced its intent to acquire Better.co.uk, previously known as Trussle. This acquisition, first reported by Sky News, emphasizes OneDome’s mission to streamline the home buying process, promising a more efficient and connected experience for customers. The combined strengths of the companies are projected to facilitate over £3.5 billion in mortgage lending annually.

Unlocking a Broader Network

OneDome, which aims to complete 1,100 property transactions per month, will enhance its service offering through Better.co.uk’s existing mortgage expertise. With a combined workforce of approximately 230 property professionals, they envision a robust network of over 105 mortgage advisers that will foster a comprehensive customer experience from property search to mortgage processing.

Founder and CEO Babek Ismayil expressed that this acquisition aligns seamlessly with their goal to simplify and enhance the home buying experience, underscoring the importance of technological integration in their services. Better.co.uk’s established brand and operational systems will augment OneDome's growth as they seek to capture one out of ten housing transactions in the UK by 2030.

Strategic Growth Through Innovation

This acquisition is not OneDome’s first strategic maneuver; previous purchases of CMME, Coreco, and Nethouseprices in recent years reflect a clear intention to create a formidable presence in the UK housing market. By integrating advanced digital tools from Better.co.uk, OneDome anticipates offering its clients faster decisions and diverse mortgage choices, ultimately leading to a more integrated property transaction experience.

The Future of Home Buying in the UK

As the landscape of mortgage lending evolves, the focus shifts to customer experience and technological innovation. By consolidating resources and expertise, OneDome and Better.co.uk are positioned to lead the charge in transforming home buying into a seamless journey, reflective of 21st-century consumer expectations for ease and transparency.

In conclusion, as OneDome embarks on this acquisition, the implications for the UK mortgage market are profound, paving the way for increased accessibility and efficiency in home financing for future buyers. Stakeholders in financial institutions and service providers should closely monitor how this change will influence mortgage strategies and consumer engagement moving forward.

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OneDome's Acquisition of Better.co.uk: A Transformative Move for Mortgage Options

The Dawn of a New Era in Mortgage Brokerage

Unlocking a Broader Network

Strategic Growth Through Innovation

The Future of Home Buying in the UK

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