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July 18.2025

2 Minutes Read

Kuflink Expands Sales Team: A Move to Enhance Broker Support Strategy

Kuflink expands sales team concept with magnifying glass and figurines.

Transforming the Financial Landscape: Kuflink's Strategic Expansion

In an effort to bolster its presence in the intermediary market, Kuflink, a leading bridging lender, has announced the appointment of two new members to its sales team. This strategic move is emblematic of Kuflink's commitment to enhancing relationships with brokers and service providers.

Joining the ranks are Joshua Spratt and Maisie Kemp, both taking on the role of sales support executive. Spratt, who previously worked at Lendable as a customer support executive, brings valuable experience to the position, while Kemp's expertise comes from her time at Keystone Property Finance as a completions support specialist. Both are set to report to Ranjit Narwal, Kuflink's recently appointed head of origination.

Commitment to Intermediary Growth

As financial institutions navigate changing economic climates, the demand for innovative lending solutions becomes paramount. Kuflink's leadership change, which saw former CEO Narinder Khattoare step down after 12 years, underscores a pivotal moment for the company. New CFO Gurmit Raina's oversight, coupled with the fresh sales team hires, demonstrates a strong initiative to focus on broker origination, a segment increasingly critical to lenders’ success.

Supporting Brokers: The Next Steps

Ranjit Narwal conveyed his enthusiasm about the new hires, stating, "Kuflink is setting out its stall as an intermediary-focused lender. I am delighted to welcome Josh and Maisie, who are already making a significant impact on the levels of service we now offer." This sentiment highlights the lender's priority: to simplify the processes for brokers and enhance overall service quality.

The Road Ahead: Tech Upgrades

Exciting developments are underway for Kuflink, with plans for IT support upgrades and enhanced underwriting capabilities on the horizon. These improvements are poised to cultivate a seamless experience for brokers, ensuring that they can offer competitive and sophisticated services to their clients.

For financial institutions and service providers, understanding the implications of these changes at Kuflink may unlock opportunities for collaboration and growth in an ever-evolving market landscape. Keep an eye on Kuflink's upcoming announcements; their strategic direction could reshape lending practices across the board.

Financial Tech

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Kuflink Expands Sales Team: A Move to Enhance Broker Support Strategy

Transforming the Financial Landscape: Kuflink's Strategic Expansion

Commitment to Intermediary Growth

Supporting Brokers: The Next Steps

The Road Ahead: Tech Upgrades

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