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June 04.2025
2 Minutes Read

PriceHubble's Membership: A Game-Changer for Equity Release Council's Future

Close-up portrait of a middle-aged man, PriceHubble joins Equity Release Council

Transforming Later Life Lending: PriceHubble Joins Equity Release Council

The Equity Release Council has strengthened its mission by welcoming PriceHubble, a cutting-edge property valuations firm, as its latest associate member. This strategic alliance is set to enhance the capabilities of the Council—an organization dedicated to promoting transparency and best practices within the equity release sector.

Data: The New Cornerstone of Equity Release

PriceHubble focuses on delivering essential insights across the mortgage market, including key factors such as energy performance, climate risk, and cladding statistics. Managing Director Mark Cunningham highlighted the substantial potential of the later life lending market, especially given that there are over 22 million people aged 50 and above in England alone. Joining the Equity Release Council positions PriceHubble at the forefront of a sector poised for growth and enhanced transparency.

Why This Matters to Financial Institutions

Jim Boyd, Chief Executive of the Equity Release Council, emphasized the critical role that data plays in this industry. As financial institutions and service providers seek to innovate their products, having reliable and accurate data can significantly impact strategic decisions, such as determining the future value of properties. This partnership with PriceHubble not only empowers advisers and lenders to make informed decisions but also instills greater confidence among customers.

Conclusion: A New Era for Equity Release

As the equity release market continues to evolve, embracing sophisticated data analytics through partnerships like that of the Equity Release Council and PriceHubble can lead to substantial benefits for both providers and customers. This evolution is vital not just for meeting the demands of an aging population but also for solidifying a trustworthy framework in which financial institutions can operate. Institutions are encouraged to leverage this collaboration to enhance their services and ultimately foster better financial health for individuals in their later years.

Tech & Innovation in Finance

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